The Business of the 21st Century is a definite must for any network marketer. Robert Kiyosaki is so important as an author and business tycoon that he gives absurd integrity to the business of multi level marketing.
Network Marketing has had the position in the past as a pyramid scheme or get rich quick scheme. Robert Kiyosaki promptly dispels this fabrication by stating that Multi level marketing is one of the singular businesses on earth that common people are factually rewarded for helping other people. He says that this is not a get rich quick scheme but preferably a get rich over age business.
Robert Kiyosaki states that authority is not in the brand; it is in the interconnections. If you lust to become loaded, the best is to find a moderate, viable, growing network.
My favorite Chapter in “The Business of the 21st Century”
My preferred chapter in the book is called “What it takes”. In this chapter Robert goes over what it takes to make it big in MLM.
He states that you do not require an MBA or high powered business back round. You do not need to be excellent at sales. In fact, in my business Numis Network, when I am speaking to leads I stress that if they have a back round in selling that I will need to retrain them.
The reason for this is because sales men talk and talk about their opportunity and their leads feel like they will have to do the similar amount of “selling”. Once they decide that they can not sell like the “sales guy” then they have already quit.
Instead, in my business we train people to connect with their lead then direct them to the presentation (whether that is a sizzle call or online webinar). Then you ask them what they thought. It’s easy as that. No selling in my business.
Can “The Business of the 21st Century” help you close buyers?
After reading this book I have to allege that it will NOT aid you to acquire information about prospecting or making money in network marketing. This is not what this book is about. robert kiyosaki actually ties in a lot of the ideas from his other books, such as Rich Dad Poor Dad and the Cash Flow Quadrant.
Instead of focusing on Network Marketing ideas he really focuses on why Network Marketing is a first-class avenue for citizens to make money. He also focuses on the mind set necessary be successful in any free enterprise, not just Network Marketing. This book was an easy read and offers great believability to any MLM business for the cynical people out there.